HERCULES NEW YORK: strategic campaigns
Objective:
As a Creative Strategist at Hercules New York, I worked across multiple luxury, lifestyle, and hospitality brands to develop and execute high-impact creative strategies. My goal was to elevate brand positioning, craft compelling narratives, and execute multi-platform campaigns that drive engagement and business growth. Through a mix of editorial storytelling, visual direction, and experiential marketing, I helped lead Hercules New York's clients refine their brand identity and connect with their target audiences in meaningful ways.
Outcome:
By leading creative direction and campaign execution, I played a key role in developing cohesive brand strategies that resonated with high-end audiences. My work contributed to successful luxury activations, premium content production, and strategic brand storytelling that reinforced a reputation as a top-tier creative agency. I helped clients enhance their brand identity, engage their communities, and establish a strong presence in competitive markets.
key contributions & strategy
At Hercules New York, I played a pivotal role in developing creative strategies and executing high-level brand campaigns across many industries. My work spanned brand positioning, content creation, and experiential marketing, ensuring that each client’s unique story resonated with its audience.
My expertise included:
Creative Strategy Development – Built data-backed brand roadmaps to refine positioning and engagement.
Brand Messaging & Visual Direction – Ensured a cohesive, high-end aesthetic across all content.
Multi-Platform Campaign Execution – Led digital, social, and experiential activations that brought brand concepts to life.
Influencer & Talent Partnerships – Managed collaborations with creators, tastemakers, and industry leaders to expand reach.
Global Brand Positioning – Helped brands expand into key markets, ensuring a seamless global strategy.
Through this work, I strengthened brand narratives, elevated visual identity, and executed campaigns that resonated with their audiences.