Developed a multi-channel digital strategy that boosted adoption by 200%, bridging the gap between film photography and digital tracking.

Drove a record-breaking 20M+ impressions through influencer seeding and celebrity collaborations, amplifying Merrell’s brand presence.

Produced a reality-style content series featuring filmmakers in creative challenges, generating 10.2M+ impressions and premiering at Sundance 2024.

Executed high-level brand strategy and creative direction for Hercules NY, bringing innovative concepts to life.

Led creator partnerships and content activations for the global launch of the S5ii camera, ensuring high-impact visibility across digital platforms.

Led strategic partnerships and influencer collaborations, earning industry recognition for innovation in content marketing.

Designed a creator-driven initiative that positioned Panasonic as a leader in digital storytelling, recognized by the Shorty Awards.