merrell hike club
Objective:
I led the digital marketing efforts for Merrell Hike Club, crafting a campaign that combined influencer partnerships, organic seeding, and high-profile celebrity collaborations. My goal was to elevate Merrell’s brand awareness by positioning the Hike Club as a community-driven initiative that aligned with outdoor enthusiasts and adventure seekers.
Outcome:
The campaign shattered company records, generating over 20 million impressions in a single month. Strategic celebrity partnerships with figures like Jeff Goldblum and Jeremy Piven significantly boosted engagement, reinforcing Merrell’s brand authenticity and strengthening its presence in the outdoor lifestyle market.
key contributions & strategy
Influencer & VIP Collaborations – Secured partnerships with key outdoor creators, athletes, and celebrities, including Jeff Goldblum and Jeremy Piven, to amplify brand visibility.
Organic Seeding & Community Growth – Designed an organic influencer gifting program, ensuring product placement with high-impact creators to build credibility and trust.
Content Strategy & Digital Execution – Led content initiatives that encouraged user-generated content and engagement across social platforms.
Multi-Platform Marketing Campaign – Drove campaign rollout across Instagram, TikTok, and other digital channels, integrating paid and organic strategies for maximum impact.
impact & results
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Generated 20M+ impressions in a single month, setting a new company record.
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Expanded Merrell’s digital presence, strengthening its connection with adventure and outdoor communities.
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Amplified engagement through high-profile influencer partnerships, leading to increased brand credibility and awareness.
