LUMIX S5ii camera release
Objective:
I led the strategic rollout of the LUMIX S5ii camera release, overseeing creator partnerships and coordinating activations under strict embargo. My goal was to ensure a seamless global launch by aligning the campaign with top-tier content creators who could authentically showcase the camera’s capabilities. By curating a mix of high-impact video content and real-world usage demonstrations, I aimed to position the S5ii as a game-changing tool for photographers and filmmakers.
Outcome:
The campaign successfully amplified brand awareness worldwide, generating extensive engagement across digital platforms. By leveraging collaborations with notable creators like Rob Strok and Kyle Camarillo, the launch produced a compelling content series that demonstrated the camera’s advanced features. The result was a high-performing campaign that strengthened LUMIX’s presence in the creator economy and established the S5ii as an essential tool for professionals and enthusiasts alike.
key contributions & strategy
Influencer & Content Collaborations – Partnered with creators like Rob Strok and Kyle Camarillo, ensuring the S5ii was featured in dynamic, high-quality content.
Multi-Platform Content Strategy – Developed a comprehensive content rollout, leveraging YouTube, Instagram, and TikTok to maximize reach and engagement.
Embargo & Deadline Execution – Managed strict embargoed content releases, ensuring a synchronized and impactful product launch.
Brand Storytelling & Positioning – Designed a campaign that highlighted the S5ii’s key selling points while reinforcing LUMIX’s reputation as an industry leader in content creation tools.
impact & results
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Successfully orchestrated a high-impact creator-driven campaign, amplifying the S5ii’s visibility across digital platforms.
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Elevated product awareness and consumer interest through authentic influencer partnerships and content-driven storytelling.
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Amplified engagement through high-Strengthened LUMIX’s presence within the creator economy, positioning the S5ii as an essential camera for filmmakers and photographers.
LUMIX S5II | "Passion" BTS by Rob Strok
LUMIX S5II | "Passion" by Rob Strok
Kyle Camarillo I
Kyle Camarillo II