LUMIX Presents: shutter showdown
Objective:
I played a key role in conceptualizing and executing "LUMIX Presents: Shutter Showdown," a reality-TV-style photography competition designed to engage creators across YouTube, TikTok, and Instagram. My goal was to position LUMIX as an innovative leader in visual storytelling by producing a high-energy, challenge-based content series that highlighted the power of LUMIX cameras in real-world creative environments. Additionally, I focused on maximizing audience engagement through strategic influencer partnerships and content distribution.
Outcome:
The campaign resulted in over 10.2 million impressions and 6.3 million video views on YouTube, with a 30% video completion rate, proving its strong audience retention. By securing 40+ pieces of long-form and short-form content across creators’ channels and LUMIX’s own platforms, I helped establish "Shutter Showdown" as a standout brand campaign, reinforcing LUMIX’s reputation for pushing creative boundaries in digital content.
key contributions & strategy
Creator Partnerships & Content Production – Developed collaborations with four industry-leading content creators, ensuring high-quality photography, video, and social storytelling that demonstrated LUMIX’s capabilities.
Multi-Platform Content Strategy – Designed a cross-platform content rollout, leveraging Instagram, TikTok, and YouTube to maximize brand visibility.
Authentic Storytelling & Product Positioning – Ensured each creator’s content organically integrated LUMIX’s technology and features, making it compelling for both professional and aspiring creators.
Engagement & Community Growth – Strengthened brand loyalty and awareness within the photography and filmmaking communities by delivering content that sparked conversation and interaction.
impact & results
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Successfully executed a cohesive, creator-driven campaign that increased LUMIX’s presence in the content creator space.
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Generated high engagement across digital platforms through authentic influencer storytelling and product demonstrations.
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Strengthened LUMIX’s positioning as an industry leader, ensuring its cameras remain a top choice for filmmakers and photographers.
Coming soon..."LUMIX Presents: Shutter Showdown"
LUMIX Presents: Shutter Showdown Premiere (Ep. 1): Adventure
LUMIX Presents: Shutter Showdown (Ep. 2): Sunset Shot
LUMIX Presents: Shutter Showdown (Ep. 3): Final Course
Dylan Kato I
Dylan Kato II
Dylan Kato III
Dylan Kato IV
Dylan Kato V
Dylan Kato VI
Armando Ferreira I
Armando Ferreira II
Armando Ferreira
Mat Daigneau I
Matt Daigneau II
Fritz Bacon