TRY ARCHIVE: digital tool for photographers
Objective:
I developed and executed a multi-channel digital strategy to drive the adoption of Try Archive, a tool designed to help photographers bridge the gap between film photography and digital tracking. My goal was to position the platform as an essential resource for photographers seeking to seamlessly integrate digital metadata with traditional film techniques.
Outcome:
The strategy resulted in a 200% increase in adoption and usage, demonstrating the tool’s relevance in the evolving photography industry. Through a combination of organic and paid media efforts, I helped establish Try Archive as a valuable solution for photographers looking to modernize their workflow while preserving the integrity of film photography.
key contributions & strategy
Brand Positioning & Market Strategy – Developed a strategic framework that communicated Try Archive’s value to both professional and hobbyist photographers.
Content Strategy & Social Growth – Created an engaging content roadmap that focused on educating users and showcasing real-world applications of the tool.
Influencer & Community Engagement – Established collaborations with photographers and visual artists to highlight Try Archive’s unique capabilities.
Digital & Paid Marketing Execution – Implemented a multi-channel marketing approach, leveraging organic content, digital advertising, and community-driven initiatives to drive adoption.
impact & results
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Achieved a 200% increase in adoption and platform usage, demonstrating the tool’s growing relevance in the industry.
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Strengthened brand awareness within photography and creative communities, positioning Try Archive as an innovative solution for film photographers.
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Drove community engagement and organic content creation, reinforcing the platform’s value through user-driven storytelling.
